UH Brand Center

The UH Brand Center contains everything you need to familiarize yourself with the brand and identity of University Hospitals. This encompasses all UH locations, services, practices, partnerships and technology. Included are downloadable templates and logos; instructions for creating flyers and newsletters and ordering materials; and resources that outline our brand, design and writing standards.

Questions? Email BrandCenter@UHhospitals.org

Brand Standards and Authorization Forms

Our current guidelines and authorization forms needed.

These brand standards will give you a basic understanding of the UH brand. Topics covered include:

Mission statement
Vision statement
Logos
Fonts
Colors
Imagery
Design

Download Brand Guidelines

These brand standards will give you a basic understanding of the UH digital brand for websites and mobile apps. Topics covered include:

Fonts & Typography
Button Styles
Color Palette
Icon Styles
Image Sizes & Templates
UH Rainbow: Color Scheme
UH Now App: Color Scheme

View Design System

These forms should be used to gain proper authorization when patients and visitors agree to have his or her name, likeness and/or information used in interviews, videos, advertising, events or on the website. Forms include:

Photo release – for nonpatients
PHI release – for patients
Photographer release

Digital forms are also available:

Printed Authorization Forms

Download Assets

Download word templates, powerpoint templates, memos, letterhead, fax forms, maps, logos,

Download Logos

Don't see your logo? Contact: BrandCenter@UHhospitals.org

Templates intended for all users. Some of the templates available for use include:

Flyers
Posters
Newsletters

Download Word Templates

Powerpoint templates are available for:

Main UH
Medical Centers
Health Centers
Institutes

Download Powerpoint Templates

Don't see your facility or Institute? Contact: BrandCenter@UHhospitals.org

Download Memos

Download Faxes

Download Letterhead

Don't see your facility? Contact: BrandCenter@UHhospitals.org

Download Maps

Don't see your facility? Contact: BrandCenter@UHhospitals.org

Download Virtual Backgrounds

Note: Virtual backgrounds are not recommended, as they create artifacts and make the user less visible. Instead, it is recommended that users use a location with a clean background to conduct virtual video meetings, such as a neutral colored wall or bookshelf.

Order Materials

Materials for order include: Lab Coats, Promotional Material and Stationery (Including Biocards and Business Cards)

Order Lab Coats

Order or Create Biocards

Order Promotional Materials

Order Stationery

Some personal health record, or My UHCare, marketing materials are in-stock for ordering. Materials that are no longer in-stock are able to be printed-on-demand using your personal printers.

To order materials: Click on the link below; find and download the piece you want to order; email the downloaded PDF of the piece, quantity you wish to order, and delivery location to BrandCenter@UHhospitals.org

View PHR Materials

Create or Request Designed Materials

Request design assistance or do-it-yourself using an approved template.

If you need marketing materials designed for you, we ask that you work with your marketing team member. You're also able to submit Workfront Request by visiting the link below and logging into Workfront.

Once logged in, follow these steps:

Find the "Requests" panel using the menu in the top right.
Once on the requests page, click the "New Requests" button.
Find "Marketing & Communications" in the drop down and fill out a "Work Request" with all the details required.

Log into Workfront

Templates intended for all users. Some of the templates available for use include:

Flyers
Posters
Newsletters

Download Word Templates

Through Taylor Communications' Online Portal Smartworks, you can also create and order a variety of marketing materials based on our brand and design templates.

Create Your Own Materials Using Smartworks

Taylor Communications has access to a variety of UH design templates set up for typical project requests. They have been through brand training, have quality control measures and have prenegotiated rates in place. Taylor also has access to a wide range of printing solutions.

How to Work With Taylor Communications

Through Taylor Communications' Online Portal, you can also create and order a variety of marketing materials based on our brand and design templates.

Create Your Own Materials Using Smartworks

For Our Vendors

This section is intended for our vendors only. Please note, passwords will need to be entered to access these sections.

The full brand standards covers all of the UH brand standards in more detail and is intended for our vendors only. This document includes:

Advertising standards
Design standards
Logos standards
Maps standards
Social media standards
Writing standards

You will need a password to download.

Download Brand Guidelines

Templates intended for our vendors only. Special design software is needed to view and work with these files. These templates include:

Flyers
Posters
Newsletters
Fact sheets
Invites
Slim cards
Social media

You will need a password to download.

Download Design Templates